Why Advertise Online?
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The internet is a real advertising mode. The attractiveness of advertising online is that people are sharing the same workspace with you. With most of your online advertising, your future customer is only one click from finding you.
Online advertising is the most important element of your marketing mix because the consumer is just one mouse click away from entering your store!!!!
Does it work?
Can banners form brands on their own without the advantage of click-through? Can they encourage brand awareness, similarity, and purchase interest in the same way traditional broadcast advertisements can?
Yes, ad banners do work as direct marketing vehicles. It encourages brand awareness, existence, affinity and grab interest of potential customers!
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