Tips On Advertising
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“Online advertising is the most important component of your marketing mix because the consumer is just one mouse click away from entering our store.”
A banner is to stop-interrupt-your chain of thought. Clicking on a banner is similar to the impulse decision you make to buy a piece of candy at the supermarket.
Tips on getting people to click on your banner:
- Use a call to action. Ex. “Click Here”
- Add a button.
- Give “Free” stuff or “Discounts”.
- Keep words “short and sweet and compelling”.
- Use animation but don’t go too wild.
- Keep banner “clean“.
- Keep banner small for quick easy download.
Have you seen a band lately?
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